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Water, Sanitation & Hygiene (WaSH)

Clean Water. Safe Practices. Informed Communities.

Access to clean water and hygiene is a matter of survival, yet millions lack reliable information on how to stay safe and healthy. MECOHEDI uses creative communication to promote behavior change around hygiene and sanitation, especially in crisis-affected or low-resource communities.

Our programs demystify WaSH concepts through simple, engaging content. From handwashing jingles to school-based hygiene campaigns, we reach people where they are, with the knowledge they need to stay healthy.

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Our WaSH Communication Work Includes:

  • Community hygiene promotion through media

  • Water safety and purification awareness

  • Sanitation advocacy in schools and public places

  • Behavior change campaigns during disease outbreaks (e.g., cholera)

  • Gender-sensitive messaging on menstrual hygiene management

We equip communities with the tools to protect themselves and each other, because hygiene is dignity.

Our Strategic Approach

We design behavior-driven WaSH campaigns using:

  • Mass media (radio jingles, animations)

  • School clubs and youth-led outreach

  • Visual aids for low-literacy populations

  • Gender-sensitive hygiene education (including menstrual hygiene)

We also link our media messages with on-the-ground partners for integrated responses.

Creating Lasting Impact

By embedding WaSH practices into community culture, we reduce disease spread and support healthier environments. Our campaigns empower families with knowledge that becomes habit, and habits that save lives.

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